Picture this: You’re staring at a blank screen at 2 AM. Your deadline’s tomorrow, and you need copy that sells. Sound familiar? As someone who’s spent countless nights in this exact scenario, I get it. Finding good copywriting examples that actually work can feel like searching for unicorns in a haystack.
Here’s the truth: Great copy isn’t magic. It’s about understanding what makes people tick and click. Today, I’m sharing 15 battle-tested examples that have generated real results. No fluff, no theory – just copy that converts.
What Makes Copywriting “Good” Anyway?
Before we dive into examples, let’s get one thing straight. Good copy doesn’t win awards – it wins customers.
Effective copywriting does three things: • Grabs attention instantly • Speaks directly to your reader’s pain points
• Compels action without being pushy
Think of it like this: bad copy is like that friend who talks about themselves all night. Good copy? It’s the friend who asks about your day and actually listens.
I learned this the hard way during my first campaign. Spent weeks crafting “clever” headlines that nobody clicked. Turns out, clever doesn’t pay the bills – clear does.
Related articles:
- Landing Page Copywriting Examples: 12 Winning Formulas
- Copywriting Examples Advertising: 27 Ads That Actually Convert
- Social media copywriting examples : conversion boosters
Email Subject Lines That Get Opened
Your subject line is your first impression. Make it count.
The Curiosity Gap Method
Example: “The $47 mistake I made yesterday” Why it works: Creates intrigue without giving everything away
The Benefit-Forward Approach
Example: “Triple your email opens in 14 days” Why it works: Promises a clear outcome with a specific timeframe
The Personal Story Hook
Example: “My embarrassing Zoom fail (and what it taught me)” Why it works: Makes you relatable and human
Remember: Your subject line’s job isn’t to sell – it’s to get opened. Period.
Headlines That Stop the Scroll
Your headline determines whether someone keeps reading or keeps scrolling. Here’s what works:
Problem-Solution Headlines
Example: “Tired of Copywriting That Falls Flat? Here’s Your Fix” This format acknowledges the pain point immediately. No dancing around the issue.
Number-Driven Headlines
Example: “7 Copy Mistakes Costing You Sales (+ How to Fix Them)” Numbers create expectation and promise structure. People love organized information.
The “How-To” Formula
Example: “How to Write Copy That Converts Without Feeling Salesy” This appeals to the desire for knowledge and skill improvement.
Pro tip: Test multiple headlines. What seems obvious to you might bomb with your audience.
Social Media Copy That Actually Engages
Social media copy is different. People scroll fast, so you’ve got seconds to hook them.
The Story-Question Combo
Example: “Yesterday, my client’s email got a 67% open rate. Want to know their secret?” Opens with intrigue, ends with engagement bait.
The Controversial Take
Example: “Unpopular opinion: Your bio doesn’t matter as much as you think” Sparks debate and discussion in comments.
The Behind-the-Scenes Moment
Example: “Currently drinking my 4th coffee while writing copy that’ll hopefully not suck” Shows personality and relatability.
The key? Don’t try to be perfect. Try to be human.
Landing Page Copy That Converts Visitors
Your landing page copy needs to work harder than your homepage copy. Every word has a job.
The Problem-Agitation-Solution Structure
Problem: “Struggling to write copy that converts?” Agitation: “You’re not alone. 73% of businesses report poor copy performance” Solution: “Our copywriting course fixes this in 30 days”
The Before-After Bridge
Before: “Currently spending hours on copy that doesn’t convert” After: “Imagine writing compelling copy in half the time” Bridge: “Our templates make this possible”
Social Proof Integration
Example: “Join 12,847 marketers who’ve already transformed their copy” Numbers create credibility and FOMO.
One mistake I see constantly? Talking about features instead of benefits. Your reader doesn’t care about your 47 modules – they care about getting better results.
Sales Page Copy That Closes Deals
Sales pages are where the magic happens. Here’s how to structure yours:
The Storytelling Opener
Start with a relatable story. People buy from people, not companies.
Example: “Three years ago, I was the marketer everyone avoided. My copy was boring, my results were terrible, and my confidence was shot…”
The Stakes Revelation
Show what happens if they don’t act.
Example: “Every day you wait is another day your competitors gain ground. Can you afford that?”
The Guarantee that Removes Risk
Example: “Try it for 60 days. If you don’t see improvement, get every penny back. No questions asked.”
The best sales pages feel like conversations, not presentations.
Product Descriptions That Sell
E-commerce copy is often overlooked. Big mistake.
Focus on the Outcome
Bad: “This planner has 365 pages” Good: “Never miss another deadline with this year-long planning system”
Use Sensory Language
Example: “Sink into buttery-soft leather that gets better with age” Help people imagine the experience.
Address Objections Upfront
Example: “Yes, it’s more expensive than knockoffs. Here’s why it’s worth every penny…”
Don’t just describe your product – paint the picture of life with it.
Call-to-Action Copy That Gets Clicks
Your CTA is where conversion happens. Don’t blow it with generic buttons.
Action-Oriented Language
Instead of: “Submit” Try: “Get My Free Template”
Create Urgency (Authentically)
Example: “Claim Your Spot – Only 3 Left”
Remove Friction
Instead of: “Buy Now” Try: “Start My Free Trial”
The best CTAs feel like the next logical step, not a sales pitch.
Video Script Copy That Hooks Viewers
Video content dominates, but the script makes or breaks it.
The Pattern Interrupt Opening
Example: “Everything you know about copywriting is wrong. Here’s why…” Challenges assumptions immediately.
The Story Arc Structure
• Hook (grab attention) • Problem (create tension)
• Solution (provide relief) • Call-to-action (next step)
The Conversation Starter
Example: “Let me ask you something – when’s the last time an ad actually made you stop scrolling?”
Keep it conversational. Write like you’re talking to one person, not a crowd.
Ad Copy That Converts on Every Platform
Different platforms need different approaches, but some principles remain constant.
Facebook Ad Copy
Lead with emotion, support with logic.
Example: “Tired of copy that converts like a broken shopping cart? Join 5,000+ marketers who’ve fixed this problem…”
Google Ads Copy
Match the search intent precisely.
Search: “copywriting examples” Ad: “Good Copywriting Examples – 15 Templates That Convert”
LinkedIn Ad Copy
Professional but personal.
Example: “Fellow marketer, your copy deserves better than ‘meh’ results…”
The platform changes, but psychology doesn’t.
Common Copywriting Mistakes (And How to Avoid Them)
Even good copywriting examples can teach us what not to do. Here are mistakes I see everywhere:
Talking About Yourself Too Much
Wrong: “We’re the leading provider of…” Right: “You’ll get results faster than ever before”
Using Jargon Nobody Understands
Wrong: “Leverage our synergistic solutions” Right: “Get better results with less effort”
Burying the Benefit
Wrong: “Our platform has advanced analytics” Right: “Know exactly which content drives sales”
Making It About Features, Not Outcomes
Wrong: “24/7 customer support included” Right: “Get help whenever you need it”
The best copy makes the reader the hero of the story.
How to Study and Adapt These Examples
Having good copywriting examples is just the start. Here’s how to use them:
Create Your Swipe File
Save examples that catch your attention. Note why they worked on you.
Analyze the Structure
Break down successful copy: • What’s the hook? • How do they build desire? • What’s the call-to-action?
Test Your Adaptations
Don’t just copy – adapt to your audience and voice.
Track What Works
Measure everything. Good copy is proven copy.
Remember: These examples aren’t meant to be copied word-for-word. They’re templates to inspire your own unique approach.
FAQ: Your Copywriting Questions Answered
Q: How long should good copy be? A: As long as necessary, as short as possible. I’ve seen one-line emails generate thousands and 20-page sales letters convert at 15%. Length isn’t the issue – relevance is.
Q: Should I write differently for different industries? A: Yes and no. The psychology remains the same, but the language changes. A B2B SaaS company needs different tone than a fitness brand. Study your audience’s language patterns.
Q: How do I know if my copy is working? A: Test everything. Open rates, click rates, conversion rates – data doesn’t lie. Start with small changes and measure the impact.
Q: What’s the biggest copywriting mistake beginners make? A: Trying to sound clever instead of clear. Your job isn’t to impress people with your vocabulary – it’s to communicate value clearly.
Q: How often should I update my copy? A: When performance drops or your audience changes. Some copy works for years, others need monthly tweaks. Let the data guide you.
Conclusion: Your Copy Journey Starts Now
You now have 15 proven templates and the framework to create compelling copy. But here’s what matters most: taking action.
Start small. Pick one example that resonates with your current project. Adapt it to your voice and audience. Test it. Measure the results.
Great copywriting isn’t born – it’s built through practice and iteration. Every word you write teaches you something. Every test reveals new insights about your audience.
The difference between struggling marketers and successful ones? Successful marketers use proven frameworks instead of reinventing the wheel.
Your audience is waiting for copy that speaks to them. You have the tools. Now go make it happen.
Ready to transform your copy? Start with one template today. Your future self will thank you.