Best email copywriting tools

Best Email copywriting tools to Transform your marketing result

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By Alex Carter

Finding best email copywriting tools can transform your marketing results overnight. The difference between ignored emails and ones that drive action often comes down to your copy quality. Today’s digital marketers rely on specialized email copywriting tools to craft messages that connect, persuade, and convert. This comprehensive guide explores the best solutions to elevate your email marketing efforts, save time, and achieve higher engagement rates.

Why email copywriting tools matter

Email remains the marketing channel with the highest ROI. For every dollar spent, email marketing generates $36 in return. Good copy makes this possible. Modern email copywriting tools help you:

  • Create more compelling subject lines
  • Write persuasive body copy that drives action
  • Save hours of writing and editing time
  • Test different approaches for better results
  • Maintain brand voice consistency
  • Improve deliverability and open rates

The right tools turn average emails into conversion machines. Let’s explore your options.

Categories of best email copywriting tools

The market offers several types of tools to improve your email copy:

  1. AI writing assistants
  2. Subject line generators
  3. Template builders
  4. A/B testing platforms
  5. Readability checkers
  6. Grammar and style tools
  7. Emotional tone analyzers

Each category serves specific needs in your email creation process. Many solutions combine multiple features into comprehensive platforms.

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Best AI-powered email copywriting tools

AI has revolutionized email copywriting. These advanced tools use machine learning to generate human-like copy based on your inputs:

Jasper

Jasper offers specialized email templates and frameworks. Its AI understands marketing psychology and creates persuasive emails for various campaigns. The platform includes templates for welcome sequences, abandoned cart emails, and promotional messages.

Copy.ai

Copy.ai excels at generating email copy variations quickly. The tool produces multiple options based on your brief. Its specialized email formulas help craft welcome emails, newsletters, and sales messages with persuasive language patterns.

Writesonic

Writesonic features dedicated email marketing tools. The platform helps create entire email sequences with consistent messaging. Its AI analyzes successful email campaigns to inform its suggestions.

Simplified

Simplified combines AI writing with design capabilities. This makes it perfect for visual email creation. The platform offers templates and frameworks specifically for email marketing copy.

Lavender

Lavender focuses exclusively on email optimization. It analyzes your email draft and suggests improvements for better engagement. The tool provides specific recommendations based on recipient data and industry benchmarks.

Email subject line generators

Your subject line determines whether recipients open your email. These specialized tools help create attention-grabbing subject lines:

SubjectLine.com

This free tool scores your subject lines based on proven marketing factors. It provides specific suggestions for improvement and explains the reasoning behind each score.

CoSchedule Headline Analyzer

Though designed for headlines, this tool works beautifully for email subject lines. It evaluates word balance, length, sentiment, and clarity to predict performance.

Phrasee

Phrasee uses AI to generate, optimize, and test email subject lines at scale. The platform learns from your results to continuously improve performance over time.

Send Check It

This tool analyzes subject lines for spam triggers, sentiment, and predicted open rates. It highlights potential issues before you send your campaign.

Zurb TestSubject

TestSubject shows how your subject line appears on various mobile devices. This visual preview helps optimize for different screen sizes and email clients.

Email template builders

Starting with proven templates saves time and improves results. These tools offer customizable email frameworks:

Stripo

Stripo provides hundreds of responsive email templates with easy customization. The platform includes specific templates for promotional, transactional, and newsletter emails.

BEE Pro

BEE Pro offers drag-and-drop email creation with copy suggestions. Its templates include placeholder copy that guides effective messaging structure.

Chamaileon

Chamaileon combines template design with collaborative editing features. Team members can work together on email copy and design simultaneously.

Unlayer

Unlayer features modular email templates with copy blocks. These building blocks help structure persuasive email narratives quickly.

MJML

This open-source framework makes responsive email creation easier. While more technical, it offers tremendous flexibility for custom email designs and copy placement.

A/B testing tools for email copy

Testing different versions reveals what works best. These tools help optimize your email copy through experimentation:

Mailchimp

Mailchimp’s A/B testing features let you compare subject lines, sender names, content, and send times. The platform automatically identifies winning versions.

Campaign Monitor

Campaign Monitor offers advanced A/B testing with detailed analytics. Test specific copy elements to see which drive more engagement.

Omnisend

Omnisend allows testing of complete email sequences. This helps optimize multi-message campaigns for better overall performance.

ActiveCampaign

ActiveCampaign combines A/B testing with automation. The platform learns from test results to optimize future campaigns automatically.

Litmus

Litmus provides comprehensive email testing, including copy performance across different devices and clients. This ensures your message works everywhere.

Readability and grammar checkers

Clear, error-free writing improves response rates. These tools help perfect your email copy:

Hemingway Editor

Hemingway highlights complex sentences, passive voice, and readability issues. The tool suggests simpler alternatives that improve understanding.

Grammarly

Grammarly checks grammar, tone, and clarity in real-time. Its premium version includes suggestions specifically for marketing copy.

ProWritingAid

ProWritingAid analyzes style, readability, and engagement factors. The tool provides detailed reports on how to improve your email copy.

Readable

Readable scores your copy on multiple readability scales. It identifies issues that might make your emails difficult to understand.

Slick Write

Slick Write offers detailed stylistic analysis beyond basic grammar checking. It helps maintain consistent tone throughout your emails.

Free email copywriting tools

Limited budget? These free tools still deliver impressive results:

Canva Email Templates

Canva offers free email templates with customizable copy sections. The platform includes design elements that complement your messaging.

Email Subject Line Tester by Net Atlantic

This free tool analyzes subject lines for potential spam triggers and effectiveness. It provides specific recommendations for improvement.

Really Good Emails

This site showcases thousands of successful email examples. Study these for inspiration and copy patterns that drive engagement.

Hubspot Email Marketing Templates

Hubspot offers free email templates with conversion-focused copy structures. These templates include guidance for effective messaging.

MailerLite

MailerLite’s free plan includes basic A/B testing and template features. This allows smaller businesses to optimize email copy without investment.

How to choose thebest email copywriting tool for your need

Selecting the best email copywriting tools requires consideration of several factors:

  1. Your specific needs (generation vs. optimization)
  2. Budget constraints and expected ROI
  3. Integration with existing marketing platforms
  4. Learning curve and team capabilities
  5. Scalability as your email program grows

Start by identifying your biggest email copywriting challenges. Choose tools that address these specific pain points first.

Consider workflow integration carefully. Tools that work seamlessly with your existing processes see higher adoption rates and better results.

Test multiple options with free trials when possible. The best tool feels intuitive for your specific writing style and marketing approach.

Tips for maximizing results with email copywriting tools

Even the best tools require strategic use. Follow these practices:

Focus on customer pain points

Direct your email copywriting tools toward addressing specific customer challenges. Tools should help articulate solutions, not just create pretty sentences.

Maintain your brand voice

Most AI tools need guidance to match your brand personality. Create voice guidelines and examples to help tools generate appropriate copy.

Test aggressively

Use A/B testing features to continuously refine your approach. Test one element at a time for clear insights about what works.

Personalize strategically

Configure tools to include personalization beyond just names. Segment-specific messaging drives much higher engagement rates.

Review and edit AI output

AI-generated copy needs human refinement. Review for accuracy, tone consistency, and brand alignment before sending.

Study analytics

Use performance data to train your tools and inform future strategies. Open rates, click rates, and conversion data reveal what resonates.

Create copy templates

Develop frameworks for recurring email types. This gives AI tools better structure for generating relevant content.

Conclusion

The best email copywriting tools transform marketing results through better messaging. Whether you need AI-generated content, testing platforms, or readability enhancement, today’s solutions offer unprecedented capabilities.

Start with one or two tools addressing your most significant challenges. Expand your toolkit as you master each solution and identify new opportunities for improvement.

Remember that tools amplify human strategy, not replace it. The most successful email marketers combine technological assistance with deep customer understanding.

Which email copywriting tool will you try first? Your perfect solution awaits among the options we’ve explored.

Resources for further learning

Want to dive deeper into email copywriting? These resources will help:

  1. “Email Persuasion” by Ian Brodie
  2. Really Good Emails newsletter
  3. Email Marketing Rules by Chad White
  4. Copyblogger’s email marketing guides
  5. Email on Acid’s blog

These sources complement your new tools with strategic insights for better results.

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